--- title: home | mmi Analytics description: Make better-informed brand communications decisions on a local, global and campaign level. Talk to us about how you can increase your beauty brand sales. image: https://www.mmi-analytics.com/hubfs/Website/Page%20Graphics/Home/mmi-analytics-homepage-image.png --- # grow your beauty brand by making informed decisions #### monitor and measure your influencer and online retail relationships using beauty industry data to build targeted brand strategies [solutions](https://www.mmi-analytics.com#solutions) [book demo](https://www.mmi-analytics.com/book-demo?hsLang=en) ![Puig-Logo-600-260-Charcoal](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/600%20x%20260/Puig-Logo-600-260-Charcoal.png?width=180&name=Puig-Logo-600-260-Charcoal.png) ![LOreal-Logo-600-260-Charcoal](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/600%20x%20260/LOreal-Logo-600-260-Charcoal.png?width=180&name=LOreal-Logo-600-260-Charcoal.png) ![Revlon-Logo-600-260-Charcoal](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/600%20x%20260/Revlon-Logo-600-260-Charcoal.png?width=180&name=Revlon-Logo-600-260-Charcoal.png) ![Coty-Logo-600-260-Charcoal](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/600%20x%20260/Coty-Logo-600-260-Charcoal.png?width=180&name=Coty-Logo-600-260-Charcoal.png) ![Group-Loccitane-Logo-600-260-Charcoal](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/600%20x%20260/Group-Loccitane-Logo-600-260-Charcoal.png?width=180&name=Group-Loccitane-Logo-600-260-Charcoal.png) ![MMI-Huda-Beauty-Logo-Grey](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/600%20x%20260/MMI-Huda-Beauty-Logo-Grey.png?width=600&name=MMI-Huda-Beauty-Logo-Grey.png) ![KGA-Logo-600-260-Charcoal](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/600%20x%20260/KGA-Logo-600-260-Charcoal.png?width=180&name=KGA-Logo-600-260-Charcoal.png) ![Floral-Street-Logo-600-260-Charcoal](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/600%20x%20260/Floral-Street-Logo-600-260-Charcoal.png?width=180&name=Floral-Street-Logo-600-260-Charcoal.png) ![SEEN-GROUP-Logo-600-260-Charcoal](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/600%20x%20260/SEEN-GROUP-Logo-600-260-Charcoal.png?width=180&name=SEEN-GROUP-Logo-600-260-Charcoal.png) ![Body-Shop-Logo-600-x-260-Charcoal](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/600%20x%20260/Body-Shop-Logo-600-x-260-Charcoal.png?width=600&name=Body-Shop-Logo-600-x-260-Charcoal.png) ![Blanket-PR---mmi-Grey](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/Blanket-PR---mmi-Grey.png?width=600&name=Blanket-PR---mmi-Grey.png) ![Babor-Logo-600-Charcoal](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/Babor-Logo-600-Charcoal.png?width=600&name=Babor-Logo-600-Charcoal.png) ![MMI-Client-Logos-Trace-Dkr](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/Charcoal%20-%20Transparent/MMI-Client-Logos-Trace-Dkr.png?width=600&name=MMI-Client-Logos-Trace-Dkr.png) ## increase sales by maximising your beauty brands presence --- Optimise online retail conversions, influencer marketing and media strategy with granular product-level beauty data. React to market changes through category benchmarking and competitor insights using our platform that is the global standard for beauty industry analytics. **Grow value market share ** Use data analytics to make informed media and etail decisions that will drive sales conversion rates **Protect and enhance your brand equity** Understand how your brand is represented by influencers, the media and online retail **Respond to changing markets quickly ** Daily global insights at a category level enable you to respond quickly to the evolving competitor landscape **Optimise media and etail investments** Measure earned media coverage and etail compliance to establish how best to allocate your budgets ## media solutions for the beauty industry --- Make better-informed brand communications decisions on a local, global and campaign level. Track a proprietary media list across print, online and social for 950 brands with industry benchmarking in 6 beauty categories.   ![mediaPRO Logo Website](https://www.mmi-analytics.com/hubfs/Website/Logos/Products/media/mediaPRO%20Logo%20Website.svg) Achieve optimal competitive impact by efficiently allocating budget across media and brand campaigns [find out how](https://www.mmi-analytics.com/solutions/media/mediapro?hsLang=en) ![mediaSELECT Logo Website](https://www.mmi-analytics.com/hubfs/Website/Logos/Products/media/mediaSELECT%20Logo%20Website.svg) Support global standardisation of reporting across your brands within a defined competitor list in print, online and social media [find out how](https://www.mmi-analytics.com/solutions/media/mediaselect?hsLang=en) ![mediaCAMPAIGN Logo Website](https://www.mmi-analytics.com/hubfs/Website/Logos/Products/media/mediaCAMPAIGN%20Logo%20Website.svg) Monitor the effectiveness and measure the ROI of influencers and media used in targeted global campaign activity [find out how](https://www.mmi-analytics.com/solutions/media/mediacampaign?hsLang=en) *"we selected mmi due to the user-friendly and intuitive interface, its reporting capabilities, and the ability to segment the brand data by category.  The mediaSELECT tool was the best of all those considered by the global PR team"* Remi Mobolade, Global PR Manager ![MMI-Huda-Beauty-Logo-White](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Logos/Clients/White%20-%20Transparent/600%20x%20260/MMI-Huda-Beauty-Logo-White.png?width=270&height=117&name=MMI-Huda-Beauty-Logo-White.png) [read case study](https://www.mmi-analytics.com/case-studies/huda-beauty?hsLang=en) ![Huda-Beauty---BOMB_BROWS_RECTAMNGLE](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Page%20Graphics/Case%20Studies/Huda%20Beauty/Huda-Beauty---BOMB_BROWS_RECTAMNGLE.png?width=1000&height=731&name=Huda-Beauty---BOMB_BROWS_RECTAMNGLE.png) ## etail solutions for the beauty industry --- Drive conversions by gaining control of your online retailer presence. Track authorised and grey market retailers and build SKU-level pricing and promotional strategies including GWP, to optimise conversion rates and digital asset compliance.   ![adCHECK Logo Website](https://www.mmi-analytics.com/hubfs/Website/Logos/Products/etail%20Services/adCHECK%20Logo%20Website.svg) Optimise online co-op advertising share of voice and quality of execution to drive etail conversion [find out how](https://www.mmi-analytics.com/solutions/etail/adcheck?hsLang=en) ![shelfVIEW Logo Website](https://www.mmi-analytics.com/hubfs/Website/Logos/Products/etail%20Services/shelfVIEW%20Logo%20Website.svg) Protect your brand equity and optimise online retail sales conversions [find out how](https://www.mmi-analytics.com/solutions/etail/shelfview?hsLang=en) ![pricePOINT Logo Website](https://www.mmi-analytics.com/hubfs/Website/Logos/Products/etail%20Services/pricePOINT%20Logo%20Website.svg) Monitor how my products are priced and promoted by etailers versus the competition [find out how](https://www.mmi-analytics.com/solutions/etail/pricepoint?hsLang=en) ![marketPROTECT Logo Website](https://www.mmi-analytics.com/hubfs/Website/Logos/Products/etail%20Services/marketPROTECT%20Logo%20Website.svg) Identify grey market sellers, protect your brand and stop losing sales revenue [find out how](https://www.mmi-analytics.com/solutions/etail/marketprotect?hsLang=en) ![imageBANK Logo Website](https://www.mmi-analytics.com/hubfs/Website/Logos/Products/etail%20Services/imageBANK%20Logo%20Website.svg) Always have your finger on the pulse of past and current brand identity images [find out how](https://www.mmi-analytics.com/solutions/etail/imagebank?hsLang=en) ![Dr-Babor-Increased-Effectiveness-V2](https://www.mmi-analytics.com/hs-fs/hubfs/Website/Page%20Graphics/Illustrations/Dr-Babor-Increased-Effectiveness-V2.png?width=400&height=335&name=Dr-Babor-Increased-Effectiveness-V2.png) ## manual work reduced, making the Dr. Babor team more effective *"The etail tool saves everyone in the team a lot of manual work which makes us work more efficiently and effectively.* *Every new update improves the tool even more and we can share every insight via easy output functions. We don’t want to work without it anymore."* **Sarah Tramp (Key Account Manager Online Business) at Dr. Babor** ## why choose mmi solutions for your beauty brand?   ![mmi Circle Tick Orange Icon 4pt](https://www.mmi-analytics.com/hubfs/Website/Icons/General/mmi%20Circle%20Tick%20Orange%20Icon%204pt.svg) mmi solutions are the global standard in beauty industry data analytics ![mmi Circle Tick Orange Icon 4pt](https://www.mmi-analytics.com/hubfs/Website/Icons/General/mmi%20Circle%20Tick%20Orange%20Icon%204pt.svg) our beauty industry experience and proprietary data cannot be matched ![mmi Circle Tick Orange Icon 4pt](https://www.mmi-analytics.com/hubfs/Website/Icons/General/mmi%20Circle%20Tick%20Orange%20Icon%204pt.svg) our data is collected and organised exclusively for beauty industry needs at the level you need ![mmi Circle Tick Orange Icon 4pt](https://www.mmi-analytics.com/hubfs/Website/Icons/General/mmi%20Circle%20Tick%20Orange%20Icon%204pt.svg) our solutions deliver actionable intelligence to help you increase online sales ![mmi Circle Tick Orange Icon 4pt](https://www.mmi-analytics.com/hubfs/Website/Icons/General/mmi%20Circle%20Tick%20Orange%20Icon%204pt.svg) built for the beauty industry with the beauty industry ## "the cleanest product catalogue in beauty analytics" | ** 950+** brands monitored   | ** 44,500** products in 2020   | | --- | --- | | ** 265** beauty categories   | [![book demo](https://no-cache.hubspot.com/cta/default/8031552/e112c263-6fa3-468a-9733-d83de2159f5f.png)](https://cta-redirect.hubspot.com/cta/redirect/8031552/e112c263-6fa3-468a-9733-d83de2159f5f) | ## arrange a demo Find out more about how we can help with your specific challenges.  Leave us your details and we'll be in touch to arrange a call and a quick demo. Alternatively, you can book a time that suits you [here](https://www.mmi-analytics.com/meetings/leonora-eckley/homepage-demo?hsLang=en). ## latest articles ##### [![CARMA announces acquisition of mmi Analytics, expanding expertise in Beauty, Fashion, and Lifestyle sectors](https://www.mmi-analytics.com/hubfs/mmi%20Header%20-%20CARMA%20Acquisition-1.png) CARMA announces acquisition of mmi Analytics, expanding expertise in Beauty, Fashion, and Lifestyle sectors CARMA International, a global leader in media intelligence software and research services, today announced it has acquired mmi Analytics...](https://www.mmi-analytics.com/blog/carma-announces-acquisition-of-mmi-analytics?hsLang=en) ##### [![5 Tools to Help Your Beauty Brand Hit 2024 Revenue Targets](https://www.mmi-analytics.com/hubfs/Blog/Blog%20Post%20Images/mmi-Blog---5-Tools-to-Help-Your-Beauty-Brand-Hit-2022-Revenue-Targets.jpg) 5 Tools to Help Your Beauty Brand Hit 2024 Revenue Targets The demand for data is louder than ever, as the beauty customer journey has become at once simpler and more complex in the evolving...](https://www.mmi-analytics.com/blog/5-tools-to-help-your-beauty-brand-hit-revenue-targets?hsLang=en) ##### [![How to Drive the Best Outcomes From Your Beauty Brand’s Communications Campaigns](https://www.mmi-analytics.com/hubfs/Blog/Blog%20Post%20Images/How-to-Drive-the-Best-Outcomes-From-Your-Beauty-Brands-Communications-Campaigns.jpg) How to Drive the Best Outcomes From Your Beauty Brand’s Communications Campaigns As the beauty industry expands – both with newcomer brands and product launches – it’s becoming harder to get your communications...](https://www.mmi-analytics.com/blog/how-to-drive-the-best-outcomes-from-your-beauty-brands-communications-campaigns?hsLang=en) ![](https://px.ads.linkedin.com/collect/?pid=3352521&fmt=gif)