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media
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media
etail
influencer marketing
company news
events
Oct 03, 2023
•
5 min read
etail, media
5 Tools to Help Your Beauty Brand Hit 2024 Revenue Targets
Apr 04, 2023
•
5 min read
media, influencer marketing
How to Drive the Best Outcomes From Your Beauty Brand’s Communications Campaigns
Mar 21, 2023
•
3 min read
media, influencer marketing
How to Use Influencer Marketing Insights to Improve Your Campaign ROI
Mar 07, 2023
•
6 min read
etail, media, influencer marketing
5 Ways Beauty Brands Are Driving Marketing Innovation in 2023
Feb 14, 2023
•
4 min read
media, influencer marketing
Automate These 4 Laborious Tasks to Optimise Your Influencer Strategy
Feb 07, 2023
•
5 min read
media, influencer marketing
6 New Ways to Work With Beauty Influencers in 2023
Feb 02, 2023
•
4 min read
etail
Your 3-Point Guide to Optimising the Digital Shelf for Fragrance
Jan 31, 2023
•
4 min read
etail, media
How Are Beauty Brands Embracing a Circular Economy?
Jan 24, 2023
•
3 min read
media, influencer marketing
The Top 20 UK Skincare Influencers During Q3 2022
Jan 17, 2023
•
2 min read
company news
Achoo and influencerCONNECT join forces to become: influencerIMPACT
Jan 12, 2023
•
2 min read
media, influencer marketing
Why You Need to Know Your Beauty Brand’s Ranking in the Media
Jan 04, 2023
•
4 min read
media, influencer marketing
The Cost of Influencer Marketing & Advertising on TikTok
Dec 20, 2022
•
6 min read
media, influencer marketing
5 Content Trends From the Best Skincare Brands On TikTok
Dec 13, 2022
•
5 min read
etail
How to Pick Your Beauty Etail Competitive Benchmarks
Dec 06, 2022
•
4 min read
etail, media, influencer marketing
5 PR and Marketing Trends Beauty Brands Need to Know for 2023
Dec 01, 2022
•
3 min read
media
How to Pick Your Competitive Benchmarks in Beauty Media
Nov 24, 2022
•
6 min read
etail, media, influencer marketing
Advice for Beauty Brands: How To Plan Your Product Launch
Nov 22, 2022
•
3 min read
etail, media, influencer marketing
Just In: The Top 10 UK Beauty Influencers During Q3 2022
Nov 18, 2022
•
3 min read
etail, media, influencer marketing
How to Maintain Your Beauty Brand’s Presence Beyond Black Friday
Nov 10, 2022
•
5 min read
media, influencer marketing
How to Launch a New Beauty Product on TikTok: 5 Tips to Know
Nov 08, 2022
•
8 min read
media
The 20 Most Popular Beauty Advent Calendars in 2022 (So Far!)
Nov 04, 2022
•
4 min read
media
This is How Beauty Brands Are Taking On BeReal
Nov 02, 2022
•
4 min read
media, influencer marketing
How Influencer Marketing is Changing In 2022 – and Beyond
Oct 27, 2022
•
4 min read
media, influencer marketing
9 Must-Have Features to Look For in an Influencer Marketing Platform
Oct 20, 2022
•
3 min read
etail
How to Manage Your Beauty Brand’s Pricing Through the Cost of Living Crisis
Oct 18, 2022
•
5 min read
etail, media
5 Ways Beauty Brands Can Use Data to Work More Effectively
Oct 12, 2022
•
1 min read
company news
Meet Mathilde Goyeneche - our new eTail Insights Manager
Oct 07, 2022
•
8 min read
media, influencer marketing
How To Build a Successful Influencer Marketing Strategy
Sep 28, 2022
•
3 min read
media
What are Traditional Premium Beauty Brands Doing on TikTok?
Sep 22, 2022
•
3 min read
etail, media
5 Ways to Check How Your Beauty Brand is Represented by Your Retailers
Sep 20, 2022
•
1 min read
company news
Say Hi to our new CTO - Kishan Kumar
Sep 15, 2022
•
3 min read
media
UK Beauty Editorial Coverage is Down 22% in 2022
Sep 13, 2022
•
3 min read
media
Just In: How Your mmi Media Data is Being Enhanced
Sep 08, 2022
•
5 min read
etail
5 Tricks to Streamline Your Beauty Brands Online Path to Purchase
Sep 06, 2022
•
5 min read
etail
Are Beauty Ecommerce Tracking Tools Worth the Investment?
Aug 31, 2022
•
5 min read
etail
5 Tips for Planning an Effective Ecommerce Strategy
Aug 25, 2022
•
4 min read
etail
The 8 Essential Elements of a Best Practice Beauty Product Page
Aug 17, 2022
•
2 min read
etail
Your Complete Guide to eCommerce Excellence for Beauty Brands
Aug 12, 2022
•
2 min read
etail, media, influencer marketing
4 Advantages of Your Beauty Brand Tracking Revenues on Influencer Campaigns
Aug 03, 2022
•
4 min read
media, influencer marketing
6 of the Very Best Beauty Posts on TikTok
Jul 27, 2022
•
4 min read
etail, media, influencer marketing
What’s Next for Beauty Travel Retail in Europe?
Jul 19, 2022
•
4 min read
etail, media, influencer marketing
Why are Beauty Brands Embracing the Metaverse?
Jul 13, 2022
•
3 min read
etail, media, influencer marketing
How is Inflation Impacting Prices in the Beauty Industry?
Jul 07, 2022
•
3 min read
etail, media, influencer marketing
These are the top cosmetics products and brands on TikTok
Jul 05, 2022
•
3 min read
etail, media, influencer marketing
Which Influencers Drive Revenue For Your Beauty Brand?
Jun 29, 2022
•
2 min read
etail, media, influencer marketing
New for You: mmi Media Launches Broadcast Tracking
Jun 23, 2022
•
3 min read
media
4 Benefits of Standardising Global Media Tools for your Beauty Brand
Jun 16, 2022
•
1 min read
media
Just In: mmi Launches mediaPRO Regional
Jun 14, 2022
•
7 min read
media, influencer marketing
Revealed: The Top 10 UK Beauty Influencers - Q1 2022
Jun 09, 2022
•
3 min read
etail, media, influencer marketing
6 Ways to Make Q4 the Best Yet For Your Beauty Brand
Jun 07, 2022
•
3 min read
media, influencer marketing
How to Use Beauty Influencer Demographics to Find the Best Fit For Your Brand
May 31, 2022
•
3 min read
media, influencer marketing
These are the Skincare Brands Smashing it on TikTok
May 26, 2022
•
8 min read
etail, media, influencer marketing
These are the 10 Most Visible Brands From Father’s Day 2021
May 24, 2022
•
4 min read
media, influencer marketing
How to Launch a Makeup Product Using Influencers
May 19, 2022
•
3 min read
media, influencer marketing
What is Social Commerce? Your Complete Guide
Apr 28, 2022
•
3 min read
media
The Future of Media Monitoring in the Beauty Industry: Benchmarking, Social Commerce & Beyond
Apr 21, 2022
•
5 min read
media
Top 5 beauty advent calendars to Inspire your 2022 strategy
Apr 13, 2022
•
3 min read
etail
5 Ways to Measure the ROI of Your Digital Shelf Tracking Solution
Apr 06, 2022
•
4 min read
etail, media
6 Key KPIs to Measure the Success of a Beauty Product Launch
Mar 29, 2022
•
4 min read
media
How Top Beauty Brands Approach Influencer Marketing
Mar 22, 2022
•
4 min read
etail, media
7 of the Fondest Scent Memories From the mmi analytics Team
Mar 17, 2022
•
3 min read
etail
How to Automate Data Collection for Discounts On Your Beauty Products
Mar 08, 2022
•
4 min read
etail, media
How to Plan Your Beauty Gifting Strategy for Mother’s Day
Mar 03, 2022
•
1 min read
company news
mmi Analytics acquires influencer marketing startup Achoo
Mar 01, 2022
•
3 min read
media, influencer marketing
How to Identify and Work With the Best Makeup Influencers
Feb 25, 2022
•
2 min read
media
Revealed: The Beauty Media Data to Know From 2021
Feb 22, 2022
•
2 min read
media
Reclaim Your Weekends With Our Instagram Stories Tracking Service
Feb 17, 2022
•
2 min read
etail
How to Optimise Co-Op Advertising ROI Over the Q4 Period
Feb 15, 2022
•
2 min read
etail, media
This Data Shows *Just* How Resilient the Fragrance Industry Is
Feb 08, 2022
•
3 min read
media
How to Connect With and Measure the Best Skincare Influencers for Your Beauty Brand
Feb 01, 2022
•
3 min read
media
The Top 20 Sustainable Beauty Influencers in 2021
Jan 25, 2022
•
2 min read
media
Just In: 60 Beauty Journalists Added to the mmi mediaPRO List
Jan 20, 2022
•
3 min read
media
How to Use Categorisation When Tracking Beauty Media Mentions
Jan 11, 2022
•
3 min read
media
Is Your Beauty PR Strategy Delivering Competitive Advantage?
Jan 06, 2022
•
1 min read
company news
Meet mmi’s new Media Account Directors: Tara and Sahiba
Dec 30, 2021
•
2 min read
etail
The Top Fragrance Advertisers on Retail Sites for Black Friday 2021
Dec 23, 2021
•
5 min read
etail, media
How to Stop Erosion of Your Beauty Brand’s Value Market Share
Dec 16, 2021
•
3 min read
etail
How Our Etail Scorecard Drives Ecommerce Excellence For Beauty Brands
Dec 10, 2021
•
4 min read
etail
How to Maximise Your Sales On Amazon Premium Beauty
Nov 30, 2021
•
3 min read
etail
Why Have Beauty Sales Not Reached Pre-Pandemic Levels?
Nov 25, 2021
•
2 min read
media
Just Launched: mmi’s Instagram Reels Tracking Feature
Nov 11, 2021
•
3 min read
media, influencer marketing
Why Its Important to Benchmark Your Beauty Brand on TikTok
Nov 04, 2021
•
5 min read
etail, media, influencer marketing
How to Drive Digital Transformation in Prestige Beauty
Oct 28, 2021
•
2 min read
media, company news
This is How Huda Beauty Refined Their Media Monitoring
Oct 21, 2021
•
2 min read
etail
How to Analyse Cosmetics Shades on the Digital Shelf
Oct 12, 2021
•
4 min read
etail, media
How to Track Media & Etail Data in the Most Cost-Effective Way
Oct 07, 2021
•
4 min read
media, influencer marketing
6 Things to Look for When Choosing a Beauty Media Monitoring and Insight Partner
Sep 30, 2021
•
3 min read
etail
How to Monitor Co-Op Ads to Determine SOV and Campaign Compliance
Sep 21, 2021
•
1 min read
company news
Cheryl McDonald joins mmi Analytics senior leadership team
Sep 16, 2021
•
2 min read
media
Tracking Your Beauty Media Coverage Just Got Easier
Sep 08, 2021
•
2 min read
events, etail
Join mmi at the Beauty Trends and Innovations Conference - 15th September
Aug 31, 2021
•
3 min read
etail
How to Refine Your Fragrance Gifting Strategy with Learnings from 2021
Aug 19, 2021
•
3 min read
media
5 Ways Sustainable Beauty Messaging Has Changed in 2021
Aug 05, 2021
•
2 min read
media
Just In: New Titles Have Arrived On the mmi mediaPRO List
Jul 27, 2021
•
3 min read
etail, media
Which Beauty Brands are Investing the Most in TikTok Paid Partnerships?
Jul 22, 2021
•
6 min read
etail, media
How to Optimise a Fragrance Launch Using Data Insights
Jul 15, 2021
•
5 min read
4 Key Ways Beauty Brands Can Bounce Back From COVID
Jul 08, 2021
•
3 min read
etail
How to use Competitor Insights for Your Black Friday 2021 Pricing Strategy
Jul 02, 2021
•
1 min read
company news
Kevin Flaherty joins mmi Analytics senior leadership team
Jun 24, 2021
•
3 min read
etail
How to Harness the Power of Beauty Retailers’ Social Media Channels
Jun 18, 2021
•
3 min read
etail
How Beauty Brands Can Maximise Travel Retail Sales This Summer
Jun 10, 2021
•
3 min read
media
Why Media Messaging is Important for Driving Beauty Product Sales
Jun 03, 2021
•
3 min read
media
3 Ways Global Beauty Brands Can Standardise Media Reporting Across All Markets
Jun 01, 2021
•
4 min read
etail, media
3 Ways to Identify Why Your Product Launch Sales Didn’t Soar
May 27, 2021
•
3 min read
etail
How Beauty Brands Can Bounce Back After COVID-19
May 25, 2021
•
3 min read
media, influencer marketing
This is How Beauty Influencers Are Driving Sales
May 13, 2021
•
4 min read
etail
Why Online Product Pages Are the Most Important Step in the Customer Journey
May 11, 2021
•
3 min read
etail
How to Maximise Your Co-Op Ad’s Reach with Share of Voice Data
May 06, 2021
•
3 min read
media
Why Competitors' Media Data is Key For Planning a Beauty Product Launch
Apr 29, 2021
•
3 min read
etail
Why Beauty Brands Should Track Online Selling Price Against RRPs
Apr 22, 2021
•
4 min read
etail
2 Ways to Protect Your Beauty Brand From the Grey Market
Apr 15, 2021
•
3 min read
etail
Why the Supplier-Retailer Relationship is Important in Beauty Ecommerce
Apr 13, 2021
•
3 min read
etail
How Unauthorised Online Sellers Are Eating Into Your Beauty Brand’s Revenue
Apr 09, 2021
•
4 min read
etail, media
5 Ways Beauty Brands Can Use Data to Achieve Their Objectives
Apr 06, 2021
•
3 min read
media
What is Earned Media Value (EMV) and Why is it Important?
Mar 25, 2021
•
5 min read
etail, influencer marketing
6 Statistics That Prove the Power of Influencer Marketing
Mar 23, 2021
•
4 min read
etail, influencer marketing
How Do I Plan Influencer Marketing Outreach By Media Type?
Mar 19, 2021
•
3 min read
etail, influencer marketing
Discover influencerCONNECT And Change The Way You Connect With Influencers
Mar 11, 2021
•
6 min read
etail, media
6 Ways Covid-19 Has Impacted the Beauty Industry
Mar 09, 2021
•
2 min read
company news
Big News: My Market Insight is Rebranding With a New Name
Feb 25, 2021
•
4 min read
media, influencer marketing
How to Ensure Your Beauty Influencer Programs Will Drive Success
Feb 23, 2021
•
4 min read
media, influencer marketing
How Much Should I Invest in Influencer Marketing for a Strong ROI?
Feb 16, 2021
•
3 min read
media
4 Reasons to Benchmark Editorial Performance Against Competitors
Feb 09, 2021
•
3 min read
etail
The Importance of a Clear Pricing Strategy for Retailers
Feb 04, 2021
•
3 min read
etail, media
How Do I Engage with Retailers When I Can’t Talk About Price?
Feb 02, 2021
•
3 min read
etail
The Importance of Amazon in Beauty eCommerce
Jan 26, 2021
•
4 min read
media, influencer marketing
How Can I Link ROI to Beauty Influencer Campaigns?
Jan 21, 2021
•
3 min read
media
3 Things to Know When Investing in a Brand Ambassador
Jan 19, 2021
•
4 min read
media, influencer marketing
5 Ways to Measure Authenticity of Beauty Influencers
Jan 12, 2021
•
4 min read
media
7 of the Best Ways Beauty Brands Are Using TikTok
Dec 29, 2020
•
4 min read
etail, media
How COVID-19 is driving digital transformation in the beauty industry
Dec 24, 2020
•
4 min read
etail, media
9 Need-to-Know Insights From the Digital Fragrance Market in 2020
Dec 22, 2020
•
3 min read
etail
Why Automated Tracking of Online Co-Op Advertising is Vital to Increasing Sales
Dec 17, 2020
•
3 min read
etail
Why beauty brands should use data to monitor competitor pricing
Dec 15, 2020
•
3 min read
etail
Why You Need to Track Promotional Activities Using eTail Analytics
Dec 10, 2020
•
3 min read
etail
5 Components of Retailer Ad Compliance and How to Check Them
Dec 03, 2020
•
4 min read
etail
How to Gain Competitive Advantage Using eCommerce Analytics
Dec 01, 2020
•
3 min read
etail, media
How 2020 is Changing the Fragrance Market’s Gifting Landscape
Nov 26, 2020
•
6 min read
etail
How Brands Are Driving Innovation in Beauty eCommerce
Nov 24, 2020
•
3 min read
etail
How Fragrance Brands Can Boost Their Christmas Co-op Ads
Nov 19, 2020
•
3 min read
etail
How to Measure Online Fragrance Stock levels During the Holiday Period
Nov 17, 2020
•
3 min read
etail
4 Ways to Maintain Fragrance Brand Equity During Peak Sales Periods
Nov 12, 2020
•
2 min read
etail
Why Brands Need to Track Christmas Promotional Activities with eRetail Analytics
Nov 10, 2020
•
3 min read
etail
Why Fragrance Brands Should Rethink Online Stock Levels This Christmas
Nov 05, 2020
•
5 min read
etail
How SEO Helps Brands Win the Digital Shelf
Nov 03, 2020
•
4 min read
etail
5 Tips for Increasing Online Fragrance Sales This Christmas
Oct 27, 2020
•
3 min read
media
Why Standardisation of Media Analysis is Important to Global Teams
Oct 22, 2020
•
5 min read
etail
5 Reasons Beauty Co-op Retailer Ads Fail
Oct 20, 2020
•
5 min read
etail, media
10 Fragrance Industry Statistics Brands Need To Know
Oct 15, 2020
•
4 min read
etail
The importance of images on the digital beauty shelf
Oct 13, 2020
•
4 min read
etail
How Beauty Brands Can Prepare For Black Friday
Oct 09, 2020
•
7 min read
etail
What we can learn from beauty digital disruptors
Oct 06, 2020
•
5 min read
etail
How to Use Fragrance eRetail Analytics to Increase Sales
Sep 29, 2020
•
3 min read
etail
How To Get The Most From Beauty Retailers With Ad Tracking
Sep 25, 2020
•
3 min read
etail
3 Ways Ad Tracking Can Boost Your Share of Voice on Third Party e-Retailers
Sep 23, 2020
•
5 min read
etail
Prestige Beauty: Moving from Bricks and Mortar to Digital Disruption
Dec 09, 2019
•
5 min read
etail
Building Successful Advent Calendar Marketing Campaigns for the Beauty Industry
Aug 22, 2019
•
4 min read
media
How To Pick Your Competitive Benchmarks
Aug 22, 2019
•
4 min read
etail
3 Reporting Tools To Get the Most Out of Your eCommerce Strategy
Aug 22, 2019
•
5 min read
media
How To Do a Competitors Analysis in 7 Easy Steps
Aug 21, 2019
•
4 min read
etail, media
Data-Driven Decision Making: 5 Practical Steps for Businesses
Aug 16, 2019
•
4 min read
media
Market Research Methods: 4 Ways to Streamline Your Process
Jul 24, 2019
•
4 min read
media
6 Mistakes To Avoid With Your Instagram Marketing Strategy
Jun 20, 2019
•
4 min read
What is Social Media Monitoring, and Why Is It Key for Audience Research?
Jun 20, 2019
•
4 min read
media
PR Crisis Management: Tools and Tips for Comms Teams
Apr 29, 2019
•
4 min read
etail, media
3 Ways of Using Data to Track Consumer Buying Behaviour
Apr 29, 2019
•
7 min read
etail, media, influencer marketing
The Future of Ecommerce: 9 Essential Beauty Industry Statistics