Join mmi at the Beauty Trends and Innovations Conference - 15th September

With the largest bank of media and third-party retailer data in the beauty industry, we’re proud to have our finger on the pulse of the latest market trends and strategies. We hold the facts, foresight and expertise across a range of beauty categories to help you optimise your media strategy and retail customer journey accordingly. Our mission is, quite simply, to bring that data to your beauty brand. That’s why, on September 15th, Kevin Flaherty, Business Unit Director for Etail at mmi Analytics, will be presenting at the Beauty Trends and Innovations Conference.

Kevin is a highly-regarded professional from the beauty industry, with experience at P&G Prestige and Coty. He joined us in July from Coty Luxury UK & Ireland, where he was responsible for growing the full product portfolio of fragrance, makeup and skincare across the UK retailer spectrum. Prior to this Kevin was the global ecommerce leader for P&G Prestige, creating and delivering the global go-to-market strategy across retailers, including Douglas, Macy’s, Ulta, Marionnaud and Amazon.

In his presentation, Optimising the Customer Journey Through Third Party Data, Kevin will discuss a key trend emerging in ecommerce: the convergence of media and etail strategies. He’ll highlight ways brands can navigate this market transformation, showing how the right data can help them make fact-based decisions that will elevate their ecommerce success.

Kevin will reveal:

• Share of voice (SOV) data for the beauty industry’s biggest launches in 2021.
• How the alignment of key media and ecommerce investments in the crucial fourth quarter of the year – beauty’s most lucrative key consumer period – can help brands drive tangible success.
• Ways to get more out of your media budget and improve the customer journey by interpreting share of voice data, and translating it into actionable insights.

Expect to come away from the event with a clearer understanding of media spend within the context of retail activity. As a valued supporter of mmi, we’re offering you an exclusive discount when you sign up for the virtual event. Simply enter ‘Partner150’ as the ID code when booking your space online.

We look forward to (digitally) seeing you at the Beauty Trends and Innovations Conference on September 15th. If you’re looking to drive ecommerce excellence in Q4 – and beyond – you won’t want to miss out.

Up next: Ahead of the conference, read up on why product pages are the most important step in the online customer journey.