3.10.2023
Long before the days of TikTok, Instagram and YouTube videos, magazine journalists were the original (and only) influencers; consumer’s ultimate source of beauty expertise. Skilled at writing and passionate about products, they have long been the first port of call for news, advice and trends – and the increasing shift towards social media hasn’t changed that.
The most digitally savvy journalists have moved with the industry to elevate their own unique profiles. So, as well as writing for leading titles, they also maintain their own popular social media channels. There, they bring years – sometimes decades – of beauty experience to their live streams, Reels and behind-the-scenes Stories, where thousands- or millions-strong followings absorb their every word.
In fact, beauty journalists are some of the most informed and authentic influencers brands could work with. As well as being beauty experts in their own right, they’ve spent years garnering insight from some of the best minds in Haircare, Skincare, Makeup and Fragrance.
Their careers have taken them around the world; reporting backstage at New York Fashion Week, touring flower fields for fragrance notes in Grasse, and shopping for Korean skincare in Seoul. They’re the first to try new launches, and their seal of approval is gold dust to both brands and consumers, often leading to high engagement rates and tangible sales boosts.
With this in mind, mmi is delighted to announce that we have added 60 new beauty journalists’ social media channels to the mediaPRO list. This list is a database of publications and influencers we use to measure impact in the beauty industry. We track 950 brands in the UK and Ireland against it, so you can quickly identify who is achieving PR excellence across the market.
Some of the newcomers include YOU Beauty Director Edwina Ings-Chambers, award-winning Guardian Columnist Anita Bhagwandas, and Freelance Journalist Laura Capon. With these additions, you can track your beauty brand’s presence – and that of your competitors – even further, then use the data to make more informed decisions about your PR strategy.
For example, you will be able to:
- Identify gaps in your existing strategy and target new influencers;
- Understand your brand’s ranking within the beauty industry;
- See how other brands are driving PR excellence;
- Track your own coverage and share successes with the wider team
And so much more.
To discover the full mmi media list, click here. Plus, to find out more about how our team can help to boost your beauty brand book a demo below.
