Meet mmi’s new Media Account Directors: Tara and Sahiba

As the beauty world expands, so too does the mmi analytics team, drawing on new expertise to deliver data that propels your brand forward. With that in mind, we are delighted to announce two new additions to the mmi Media team: Account Directors Tara Jacquin and Sahiba Sethi.

Tara and Sahiba – who joined us in December – are working with our Business Unit Director in Media, John Gaylor, to help you unlock beauty insights through our market-leading tools and services. They each come with extensive experience in PR, communications, media monitoring and media analytics in the beauty industry – as well as in other consumer-led categories.

Tara joins us from Cision, where she spent years managing client relationships to ensure brands were getting the most from the software they used. Meanwhile, Sahiba comes to us from Launchmetrics and PR Shots, where she managed day-to-day client operations, ensuring every project ran seamlessly and efficiently.

“I’m really excited about joining mmi analytics as I love all things related to beauty. I’m very much looking forward to working with an impressive roster of beauty customers in delivering industry insights, solutions and being an extension of their team.” – Tara Jacquin.

"I am passionate about eyeliner and analytics, so I am thoroughly delighted to be a part of the MMI Media team! I look forward to contributing to my wonderful team and working with leading beauty brands helping them find appropriate benchmarking solutions for their business." - Sahiba Sethi

Already, Tara and Sahiba are driving success across mmi, and helping our customers gain the invaluable data they need to thrive in the beauty industry. If you’re an existing customer of ours, we look forward to introducing you to these new team members in due course. And, if you’re thinking of taking advantage of our insights in 2022, Tara and Sahiba will be happy to help you navigate your new raft of platforms.

Get a head start for the New Year and book a demo with us to understand how our beauty industry expertise can help you understand the competitive landscape and amplify your sales.