Beauty Trends and Innovations Conference Video Replay

Convergence Drives Conversion

Optimising the customer journey through third-party data

Kevin Flaherty, our Business Unit Director gave a presentation on "Optimising the Customer Journey Through Third Party Data" at the Beauty Trends and Innovations conference in September.  Kevin discussed a key trend emerging in ecommerce: the convergence of media and etail strategies. 

Kevin highlighted ways brands can navigate this market transformation, showing how the right data can help them make fact-based decisions that will elevate their ecommerce success.  Kevin revealed:

  • Share of voice (SOV) data for the beauty industry’s biggest launches in 2021.
  • How the alignment of key media and ecommerce investments in the crucial fourth quarter of the year – beauty’s most lucrative key consumer period – can help brands drive tangible success.
  • Ways to get more out of your media budget and improve the customer journey by interpreting share of voice data, and translating it into actionable insights.

Watch the replay to get a clearer understanding of media spend within the context of retail activity.

watch the replay