Your privacy is important to us and we are committed to protecting your privacy. This Privacy Policy (the “Policy”) describes the types of personal data we collect, how and why we collect and use your personal data, when and why we will share your personal data with other organisations, and your rights and choices when it comes to your personal data.
The Data Controller is mmi Analytics Limited (“we”, “our”, “us”). We determine the purpose and manner in which your personal data is used.
When you access our website at https://mmi-analytics.com/ (the “Website”), interact with or log into any of our products, communicate with us via our online, telephone, or social media channels, this Policy will apply to you.
Our Website may contain links to other websites such as LinkedIn, Twitter, Facebook, Instagram and Zendesk. These third-party organisations will have their own privacy policies which you should read carefully before providing any of your personal data as we do not accept any responsibility or liability for the websites of other organisations.
In delivering some of our Products and Services, we use the You Tube API Services to access information that content providers make available. This data from content providers is made available subject to the Google Privacy Policy which is located at https://policies.google.com/privacy.
This Policy was last updated on 5th March 2021.
When you visit our Website, we may collect:
Upon subscribing to our Products and Services or Requesting a Free Demo, you may provide us with:
When we communicate with each other or you sign up for our newsletters or take part in our surveys about our Products and Services, we may collect:
When you share information on Social Medial Platforms, to the extent via control of your privacy settings, you make information publicly available, we may collect:
When we collect your information using the YouTube API Services, you will always have the option of controlling our access to your data via the Google security settings page at https://security.google.com/settings/security/permissions.
We may also use personal data from public databases, online media channels, and from supplier we engage to supply us with data (our “Service Providers”).
Our purposes for using your personal data and the lawful bases for that use are set out in the able below. Our references to our “legitimate interests” are to those interests that allow us to:
| Purpose | Type of data | Lawful basis for processing |
|
To set up new client accounts and establish full product or demo access. |
(a) Identity of client representative
(b) Contact details of client representative |
(a) Performance of a contract with you
(b) Legitimate interest |
|
To process and deliver your order for our products and services, including: (a) Manage payments, fees and charges |
(a) Identity
(b) Contact |
(a) Performance of a contract with you (b) Necessary for our legitimate interests |
|
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy |
(a) Identity
(b) Contact |
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation |
| To administer and protect our Website and access to our products (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity
(b) Contact |
(a) Necessary for our legitimate interests
(b) Necessary to comply with a legal obligation |
| To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | (a) Technical
(b) Usage |
Necessary for our legitimate interests |
| To identify and assess social media influencers and users who through their public activities and publicly viewable platforms provide usable insights on products within the beauty industry, insights include: (a) number of followers; (b) press mentions; (c) brand affinity; (d) comments, (e) likes, (f) views; (g) keywords; (h) followers | (a) Identity
(b) Contact |
Necessary for our legitimate interests |
| To combine with other publicly available data that we have collected to enhance our insights database for the creation of products and services that we provide to our clients. | (a) Identity
(b) Contact |
Necessary for our legitimate interests |
Service Providers
We work with Service Providers that carry out certain functions on our behalf. These include, for example, companies that help us with network and technology services, procuring data from public sources, storing & combining data, and managing subscriptions. We only share personal data that enable our Service Providers to provide their services.
Sharing personal data with other Organisations
We may share personal data with other organisations in the following circumstances:
We cannot guarantee the security of any personal data that you transfer over the internet to us; however, we do take appropriate technical and organisational measures to safeguard your personal data. We use technical safeguards such as firewalls and data encryption, and we employ physical and electronic access controls to our buildings and IT Systems to keep your data safe.
Your personal data won’t be kept longer than necessary, giving due regard to: initial purpose of collection; age of data; any legal/regulatory reason for us to keep it; and whether needed to protect you or us. We will readily make information available about our data retention policy.
Below, we set out the rights you have under the GDPR in relation to your personal data. Should you wish to exercise any of these rights, please write to us using the information provided under the “How to contact us” section of this Policy.
Subject Access Rights —You have a right to see the personal data we hold about you and the circumstances of our processing activities.
Right to have inaccurate information corrected — if you believe we hold inaccurate or missing information, please let us know and we will correct it.
Right to object to our use of your personal data — We will consider your objection to our use of your personal data. If on balance, your rights outweigh our interests in using your personal data, then we will at your request either restrict our use of it or delete it
Right to object to direct marketing – where we engage in direct marketing activities (after getting your consent), If you make such an objection, we will stop using your personal data for direct marketing purposes.
Right to restrict our use of your personal data — you can restrict our use of your personal data, if you have successfully made a general objection, you are challenging the accuracy of the personal data we hold, or we have used your personal data unlawfully — but you do not want us to delete it.
Right to have your personal data deleted — you can have us delete your personal data when: we no longer need to keep your personal data; you have successfully made a general objection; you have withdrawn your consent to us using your personal data (where we have relied on consent as the lawful basis for doing so); or we have unlawfully processed your personal data
Right to complain to the data protection regulator
We’d like the chance to resolve any complaints you have, however you also have the right to complain to the UK data protection regulator (the ICO) about how we have used your personal data. Their website is at https://ico.org.uk.
If you have any questions about how we collect, store and use personal data or to exercise any of your rights set out above, please contact us at:
UK House, 82-84 Heath Road,
Twickenham, Middlesex,
TW1 4BW
You can also email us at support@mmi-analytics.com.