---
title: 2021 UK & Ireland Media Wrap Up Report | resources | mmi
description: Key beauty industry media data analysis from 2021 - including data on a dramatic shift in EMV and mentions from 2020
image: https://www.mmi-analytics.com/hubfs/Offers/Media%20Wrap%20Up%20Report%20-%202022%20-%20UK%20and%20Ireland/Graphics/Website/2021-UK-and-Ireland-Media-Wrap-Up-Report---Page-Thumbnail-Blue.jpg
---

# 2021 UK & Ireland media wrap up report

#### key beauty industry media data analysis from 2021 - including data on a dramatic shift in EMV and mentions from 2020

 

#### How did 2021 compare to 2020? Are things getting back to normal?

Our new report covers the UK and Ireland markets and includes:

- 2021 beauty industry highlights compared with 2020
- Which categories grew in 2021 and which fell
- The top brands in the key beauty categories: Cosmetics, Haircare, Skincare, Fragrance and Cosmetics
- Analysis of the category split by media type

 

**The report will be of particular interest to beauty industry:-**

Communication**, **Marketing and PR professionals;  General Managers;  Influencer Marketing Managers; Agencies

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