Fragrance Foundation
Hot on the Scent
mmi Presentation Deck

Leo Eckley & Julian Kirby-Smith presented at the Fragrance Foundation Hot on the Scent event in February 2024 covering:

• The beauty customer journey and how this can be optimised using data
• Beauty media landscape with an overview of all categories and their media share of voice in 2023
• Focus on the Fragrance category broken down by Female, Male, Unisex and Room Fragrance
• Ambassadors and TikTok
• Fragrance ecommerce overview including the top 20 brands by share of voice on key UK beauty retail sites, an overview of stock challenges for all categories during the Christmas period and a pricing investigation that shows discount ranges in Q4 2023.
  
  

Use the insights in the deck to:-

• Improved media and etail strategies for 2024
• See where you sit against your competition
• Plan for 2024 Key Consumption Periods
  
  

This report will be of interest to:

PR and Communications, Marketing, eCommerce and Digital professionals as well as senior leadership within the fragrance industry.