While 57% of consumers think that less than half of brands create content that feels authentic, print, and digital media provides them with the ‘word of mouth’ insight they seek. But how do you boost those media mentions?
In this ebook, we reveal how you can gather the most value from your media monitoring service. We look at:
Embracing the changing face of PR
Defining earned vs. paid vs. supported media
Analysing your unique media mix
Keeping on top of competitor data
The report will be of particular interest to beauty industry:-